Businesses and stores around the city promoted the Christmas Seal campaign with displays and events throughout the holidays. Local organizations and schools had programs to collect donations and raise awareness about Tuberculosis. Community groups manned booths to sell seals and seal-related crafts. For example, the 1947 Booth Committee managed 35 booths in shopping districts around the city for a 10-day period starting December 9th. They hoped to bring in around $5000 of the $100,000 annual goal that year.