Tracking & Presenting Your Library Website Usage: Google Analytics 4 and Google Data Studio

Alice Wei Sherwood, The TMC Library

Description

This two-minute talk discusses how implementing Google Analytics 4 and Google Data Studio helps improving library web traffic to help enhance user experience.

 
Sep 26th, 12:00 AM Sep 26th, 12:00 AM

Tracking & Presenting Your Library Website Usage: Google Analytics 4 and Google Data Studio

This two-minute talk discusses how implementing Google Analytics 4 and Google Data Studio helps improving library web traffic to help enhance user experience.

https://digitalcommons.library.tmc.edu/escience/2012/Feb2/2