Businesses and stores around the city promoted the Christmas Seal campaign with displays and events throughout the holidays. Local organizations and schools had programs to collect donations and raise awareness about Tuberculosis. Community groups manned booths to sell seals and seal-related crafts. For example, the 1947 Booth Committee managed 35 booths in shopping districts around the city for a 10-day period starting December 9th. They hoped to bring in around $5000 of the $100,000 annual goal that year.

Little Miss Christmas Seal presents seals to Santa Claus, 1940

Little Miss Christmas Seal presents seals to Santa Claus, 1940

Dr. Wright and Christmas Seal Committee, 1941

Dr. Wright and Christmas Seal Committee, 1941

Armistice Day Parade, Downtown Houston, 1941

Armistice Day Parade, Downtown Houston, 1941

Boy Scouts and Girl Scouts Selling Christmas Seals, 1945

Boy Scouts and Girl Scouts Selling Christmas Seals, 1945

First Donation, 1947

First Donation, 1947

Col. John Reynolds at Ellington Air Force Base Purchasing Seals from Staff Sergeant Mary Onanian, 1949

Col. John Reynolds at Ellington Air Force Base Purchasing Seals from Staff Sergeant Mary Onanian, 1949

Houston Chronicle Christmas Seal Display, 1951

Houston Chronicle Christmas Seal Display, 1951

Boy Scout Troop Filling Envelopes, 1951

Boy Scout Troop Filling Envelopes, 1951

Emmeline J. Renis broadcasting “Voice of Health,” 1950s

Emmeline J. Renis broadcasting “Voice of Health,” 1950s