Publication Date
1-1-2024
Journal
OTO Open
DOI
10.1002/oto2.156
PMID
38846014
PMCID
PMC11154827
PubMedCentral® Posted Date
6-6-2024
PubMedCentral® Full Text Version
Post-print
Published Open-Access
yes
Keywords
chronic rhinitis, cryotherapy, Google Trends, patient education, posterior nasal nerve ablation, radiofrequency neurolysis
Abstract
OBJECTIVE: In-office ablation of the posterior nasal nerve (PNN) has emerged as an effective treatment option for chronic rhinitis patients. This study explored questions patients commonly search online regarding this therapy and the quality of content available.
STUDY DESIGN: A retrospective analysis of online search criteria and sources was performed with subsequent analysis of results.
SETTING: Search and data acquisition was in September of 2023.
METHODS: Most common search terms related to cryotherapy and radiofrequency neurolysis of the PNN were identified with associated People Also Ask (PAA) questions. Questions were categorized and organized into subtopics and sources evaluated using readability and quality metrics.
RESULTS: A total of 255 unique PAA questions and 175 unique websites were identified. The most common subtopics were related to facts about chronic rhinitis (26.7%) and rhinitis treatment options (25.1%). Nearly a quarter (24.3%) of websites were from commercial sources. Quality metrics indicate difficult-to-read and low-quality materials.
CONCLUSION: Existing online resources need improvement to provide patients material that is easier to read. Physicians counseling patients should be aware of these areas for adequate shared decision making.
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Medical Sciences Commons, Neoplasms Commons, Oncology Commons, Otolaryngology Commons, Otorhinolaryngologic Diseases Commons